Take a Journey Back in Time!
Savor the taste of our pristine glacial water and experience a journey back in time with every refreshing drop!
The History of NOW WATER
To fully understand the unique composition of our water, we engaged a renowned outside geologist to verify essential information about its origins. This collaboration expanded into a comprehensive project, revealing that our water is ancient and derived from glacial descent.Our consulting geologist is a world-renowned water scholar with over 50 years of experience, having advised many major water bottling companies globally. His impressive 154-page resume includes expert testimony on water issues at numerous House of Representatives and Senate subcommittee hearings. Licensed in multiple states, including Nebraska and Colorado, he authored an extensive 20,000-word report confirming that NOW WATER comes from ancient glacier water.This detailed report substantiates our commitment to quality and authenticity, ensuring that every bottle of NOW WATER reflects its remarkable heritage.
The Journey of Water
Water is in a continuous state of motion. It begins as snowfall and rain, landing on mountains and non-mountainous areas alike. From there, it flows into rivers and streams, eventually making its way to oceans. Along the way, some water seeps into underground aquifers, continuing its journey as part of the natural cycle. This process culminates in evaporation, which initiates the entire cycle anew, demonstrating the dynamic and ever-changing nature of water.
The History and Origin of NOW WATER
Ancient Glacially Derived Water
NOW WATER is classified as ancient glacially derived water, aged at 19,000 years. This predates the last ice age, which ended approximately 9,000 years ago in the Ancestral Rocky Mountains of Colorado.
Old Aquifer Formation
Our water is nestled in the Arikaree formation, a 21 million-year-old geological formation from the Miocene Era. This ancient formation is part of the landscape shaped by the impressive ascent of the Rocky Mountains.
Separation from Surface Waters
Bottled in western Nebraska, NOW WATER has never mixed with surface waters. Multiple independent laboratories confirmed that our water, located directly beneath the Oglala Aquifer, is free from modern contaminants such as Freon-12 or Tritium. This ensures it remains a confined aquifer, protected from surface pollution.
Temperature of Precipitation
The average temperature of the precipitation that recharges NOW WATER was determined to be 29.68 degrees Fahrenheit (-1.29 °C). This low temperature indicates that most precipitation fell as snow, originating from high, cold locations typical of glacier environments, unlike warmer plains waters.
Naturally Occurring Minerals
NOW WATER contains naturally occurring minerals and electrolytes that are present before entering the bottling facility. These minerals conduct electricity, making NOW WATER a sought-after alkaline water with a desirable pH of 7.75.
Traceability to Glacial Origin
Our geologist collaborated with the National Geological Association to trace our water back to its glacial origins. The analysis revealed a definitive match with Andrews Glacier water, located about 50 miles west and north of Boulder, Colorado.
Water Aging Analysis
Utilizing three different aging methods, our geologist confirmed that NOW WATER is 19,000 years old. This finding was validated before and after identifying its glacial source, confirming its origin from ancient glacier water.
Consistent Recharge Sources
The recharge for the Arikaree Formation comes from mountain glacier meltwater from the ancestral Rocky Mountains in Colorado. The age and temperature of this recharge align with the last glacial age, indicating that NOW WATER was formed during the melting of these glaciers.
Resources and acknowledgements for their reports, analyses, and contributions to Now Water’s composition, quality, and source identity
• Water Bank—Geologists
• State Hygienic Laboratory—University of Iowa
• Energy Laboratories—Montana
• Pace Analytical—Minnesota
• Eurofins Laboratories—Pennsylvania
• Rosensteil School of Marine & Atmospheric Science—University of Miami
• Beta Analytic Testing Laboratory-Miami Florida
• Baker and Associates Engineering- Scottsbluff Ne
• Fondriest Environmental—Certified Calibration Report on Testing Instruments
• US Geological Association—Fort Collins, Colorado
